Stubhub believes everyone deserves access to the joy of live experiences, no matter what their circumstances. Aug 18, 2014 the extent to which software can simplify the interactions among users and systems will increase the likelihood of project success. Stubhub an ebay company, headquartered in san francisco, california, was founded in 2000 with the mission to help fans find fun. Jun 08, 2017 c arving out a lane as the leading global ticket reseller, stubhub represents a hybrid that services a myriad of live events. With strong network effects and low levels of multihoming, stubhub has dominated the market because of its massive user base relative to. Society of workforce planning professionals, llc 6508 grayson court nashville, tn 37205.
Stubhub is constrained by the need for a safe buying experience, the unique nature of the ticket market, bursty traffic, and the vagaries of events. The ability to quickly operationalize advanced analytics. The twoday showcase, march 1819, will be part of collide on rainey, and will feature over 18 artists including headliners the struts and phantogram as well as performances. Constant growth, expanding margins some of the players have a stellar growth track record for 2014 to 2018, some of these companies. Jan 26, 2009 a swot analysis is a powerful technique for identifying strengths and weaknesses, and for examining the opportunities and threats your employees face. Stubhub is the worlds largest ticket marketplace with tickets available for more than 10 million live sports, music and theater events in. One of its first major sports deals was with the seattle mariners in 2001. Stubhub renews partnership with major league baseball to. Otherwise youll be stuck supporting legacy clients far past your tolerance point. Competitive structure and analysis of the event tickets market. In terms of media mix, paid search advertising was a major focus for each of the ticket sellers, though to varying degrees. Our pricing assistant uses that info to recommend a price range and specific price for your tickets. Mar 10, 2011 stubhub is the worlds largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. Since its inception in 2012, the stubhub foundation and stubhub s.
Stubhub now has an integrated reporting interface for fan rewards that offers realtime data and rich analytics performance by channel, by cohort, by messaging. The company has strength of 200 employees, a prime office location in san francisco, seven satellite. Jan 04, 2012 our marketing system has been after me to setup some kind of ticketing system like spiceworks, im not interested in a hacking a 2nd spiceworks installation together just to. We live above the line as optimists and with a solution mindset.
Wtc20 promises to bring more ticket industry influencers together than ever before. Essay on stub hub case management study 3219 words bartleby. Apply to management consultant, product analyst, java developer and more. Stubhub is the worlds largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. Get traffic statistics, seo keyword opportunities, audience insights, and competitive analytics for stubhub. The company has strength of 200 employees, a prime office location in san francisco, seven satellite offices and two call centers. That is the best way to gauge market demand and to price accordingly. Stubhub is surprisingly large, growing at 20% a year, serving 800k complex pages per hour, selling 5 million tickets per year, and handling 2 million api calls per hour.
Stubhub launches ticketing application in the android marketplace. C arving out a lane as the leading global ticket reseller, stubhub represents a hybrid that services a myriad of live events. San francisco, june 30, 2017 prnewswire stubhub, the worlds largest ticket marketplace, named olivier ropars vice president and chief marketing officer, effective immediately ropars joins. For a brief statebystate analysis of current ticket. To assess advertising by ticket sellers in the united states, kantar analyzed advertising by stubhub and three major competitors, ticketmaster. Ticketmaster case analysis 3311 words 14 pages introduction and case background company background founded in 1976 and headquartered in west hollywood, california, ticketmaster is the worlds number one live entertainment ticketing and marketing company. In 2005, san franciscobased stubhub, a wholly owned subsidiary of ebay that serves as an open online ticket marketplace for the buying and selling of event tickets, had a problem. Online services and marketing\pr departments and served on the executive. We enable fans to buy and sell tickets whenever and wherever they are through our desktop and mobile experiences. The us market research report on theatre tickets analyzes market demand and the scenario between 2009 and 2025.
Mgmt 3311 stubhub case management study stubhub, inc. Stubhubs mission is to bring the joy of live to fans globally. While the company is the most recognizable online marketplace for tickets, it faces major competition from several. But the marketing machine behind stubhubs success is anything but simple. Moving software market 2020 analysis by geographical regions, type and application till 2024 with top key players. Before amazon, she worked at several software companies and law firms in the. Through our rising stars nonprofit recognition program, stubhub supports grassroots nonprofits that are focused on expanding access and opportunity for atrisk youth through sports, music and performing arts education. It provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events.
Stubhub marketing manager interview questions glassdoor. Please contact seller support for login assistance. As one of the worlds largest ticket marketplaces, stubhub. Stubhub rocks social customer service with khoros care. Greg mrva joined stubhub in 2018, and sits on both the stubhub and ebay finance leadership teams. Verify your account to enable it peers to see that you are a professional.
The study demonstrates historical developments between 2009 and 2017 and the. The ability to quickly operationalize advanced analytics projects and demonstrate measurable value, means the difference between a successful project and just a nice research report. Two days ago the story of lifetime lakers fan, jesse sandler, losing his stubhub tickets to kobe bryants last home game went viral. While it once used the marketing medium to build trust and gain credibility, stubhub now. Essay on stub hub case management study 3219 words. A swot analysis is a powerful technique for identifying strengths and weaknesses, and for examining the opportunities and threats your employees face. Jun 23, 2016 stubhubs ease of use is both its greatest strength and its biggest weakness. End users, including marketing, business development, finance, and customer service, now access more than 300 customizable standard reports.
Brightedge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. Stubhub is the worlds largest ticket marketplace with tickets available for more than 10 million live sports, music and theater events in more than 40 countries. We couldnt find an account with the username and password you entered. Brightedges s3 platform is powered by a sophisticated big data analysis engine and is the see more. All qualified applicants will receive consideration for employment without regard to race, color, religion, national.
Stubhub is an interesting architecture to take a look at because, as market makers for tickets, they are in a different business than we normally get to consider. Stubhub was founded in san francisco in 2000 by eric baker and jeff fluhr, both former stanford business school students and investment bankers. Offering a superior fan experience at its core, stubhub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Oct 18, 2007 stubhub moved from an exclusively pushbased reporting environment, where bi analysts developed all the reports, to a pushpull environment, where end users are more empowered. I do wish, and there probably is somewhere, that there were pricing analytics on events.
Ticketmaster case analysis 3311 words 14 pages introduction and case background company background founded in 1976 and headquartered in west hollywood, california, ticketmaster is the. We use cookies and other tracking technologies to assist with navigation, improve our products and services, assist with our marketing efforts, and provide content. Jan 08, 2016 two days ago the story of lifetime lakers fan, jesse sandler, losing his stubhub tickets to kobe bryants last home game went viral. Stubhub, ticketmaster among the top ticket advertisers in paid. It has grown from the largest secondarymarket ticket marketplace in the. Wolp studio, bookingkoala, crater, emover software company, etc global project portfolio management systems market to witness promising growth opportunities during 20202024 with top leading players wrike, broadcom, hpe. We are fully accountable for solving problems, both our own. Stubhub integrated planning, execution and reporting stubhub makes it simple to buy and sell tickets to the live events we love.
Jeff fluhr and eric baker founded the company in 2000. Realtime big data analytics is a reality for stubhub with oracle. As just described, advanced analytics projects can be complicated from just a human perspective. To provide a deeper support system beyond grants, we lend our product, platform. Stubhub rebrands itself to show it is more than just a ticket launched in may, stubhub s rebranding efforts included its firstever global campaign, aimed at reaching a wider. Stubhub rebrands itself to show it is more than just a ticket launched in may, stubhubs rebranding efforts included its firstever global campaign, aimed at reaching a wider. But the marketing machine behind stubhubs success is. The global events industry market size and forecast report 20202026. Stubhub connects with existing customers, finds new customers and penetrates new markets via an elaborate. Stubhub, the popular ticket resell website, has jumped. Check out our most popular conversations happening right now.
Stubhub, the worlds most trusted event marketplace, announced the lineup for stubhub trending, its sixth annual showcase at the south by southwest sxsw music festival. Stubhub names olivier ropars vice president and chief. Through its partnership with mlb, stubhub will receive marketing and sponsorship benefits, including use of official mlb and club marks in various online, media and digital assets, plus outfield. Stubhub moved from an exclusively pushbased reporting environment, where bi analysts developed all the reports, to a pushpull environment, where end users are more empowered. Stubhub is committed to supporting the communities in which we operate and to empowering the fans and stars of the future.
Ticketing system for marketing general software forum. Beckon is the source of truth for marketingenterprise software that delivers clean, trusted data and realtime marketing intelligence. The best platform for fans to find fun digital innovation. This is the world ticket conference, the biggest and most important ticket conference of the year. The rapidly growing company had limited visibility into current data, customers and business drivers, all of which threatened the longterm survival of the business. Stubhub is an american ticket exchange and resale company. Stubhub reinvented the ticket marketplace in 2000 and continues to lead it through innovation.
The data experts at stubhub have calculated the value of individual seats based on their quality, and compare that with historical prices and real time market data. The ebay campus recruiting page also mentions job opportunities in information security engineering, project management, qa engineering, research, software engineering, business process. Stubhub hiring head of marketing analytics in san francisco. Presently, stubhub has contract with some major sports teams and sells their tickets online. Realtime big data analytics is a reality for stubhub with. Ticketing system for marketing general software forum spiceworks. On the positive side of things, its a quick way for buyers to get tickets even ones that may be sold out or otherwise hard to find that are fairly reliable and backed by guarantees.
Us theatre tickets market 20192025 global industry analysis. Used in a personal context, it helps you assist your employees to develop their careers in a way that takes best advantage of their talents, abilities and opportunities. Stubhub has also announced a plan to integrate with espn as part of the. I interviewed at stubhub san francisco, ca us in april 2018. I interviewed at stubhub san francisco, ca in july 2019. Sep 01, 2008 in 2005, san franciscobased stubhub, a wholly owned subsidiary of ebay that serves as an open online ticket marketplace for the buying and selling of event tickets, had a problem. Hes responsible for stubhubs financial planning accounting, analysis, operations, management and strategy. A brief overview on ticket scalping laws, secondary ticket markets. Web analytics also enables stubhub to evaluate the relative value of all. The community is an active and collaborative place to learn more about events and ask questions to fellow fans. While the company is the most recognizable online marketplace for tickets, it faces major competition from. Stubhub launches enhanced suite of ticket seller tools.
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